Water is cheaper than coffee. Air is free. Pollination costs nothing.

For now.

Every fortune built on scarcity followed the same pattern: someone recognized value before the market priced it in. Oil. Lithium. Water rights. The asset was always there — the price signal just hadn't caught up.

Ecosystem services are next. And the window to position is now.

Here's the trade:

Today: Markets treat ecosystem services as externalities — free inputs, invisible on the balance sheet, priced at zero.

Tomorrow: Scarcity forces repricing. What was external becomes essential. What was free becomes the most contested resource on Earth.

The position: Exposure to ecosystem service value before markets wake up.

This isn't speculation about distant futures. The scarcity is already here — just unevenly distributed. The repricing has begun — just not in your portfolio yet.

Clean air — Beijing residents check air quality apps before going outside. "Clean air tourism" is a growth industry. In 2023, air pollution contributed to 8.1 million deaths globally. That's not a projection. That's a body count.

Clean water — Cape Town nearly hit "Day Zero." The Colorado River doesn't reach the sea. Hedge funds are quietly accumulating water rights across the American West. They see what's coming.

Pollination — Colony collapse. 40% of insect species declining. Farmers in China hand-pollinating orchards because there aren't enough bees. $235 billion in food crops depend on pollinators — not as an abstraction, but as the thing between you and empty grocery shelves.

Climate stability — Insurers withdrawing from entire states. Ski resorts closing permanently. "Hundred-year floods" every few years. Swiss Re estimates 55% of global GDP depends on functioning ecosystems.

The pattern: what was abundant is becoming scarce. What was free is becoming priceless. What was external is forcing its way onto balance sheets.

The market hasn't repriced yet. But it will.

Traditional scarcity investing is simple:

1. Identify resource becoming scarce

2. Acquire exposure before repricing

3. Profit as scarcity drives prices up

This is how fortunes were made in oil, rare earths, and water rights. Scarcity creates value. First movers capture it.

But traditional scarcity plays have a problem: they profit from shortage. The worse the scarcity, the better the return. Your incentive is for things to get worse.

Ensurance flips this.

• Profit from less —> Profit from more

• Incentive: restrict supply —> Incentive: expand supply

• Value from depletion —> Value from enhancement

• Bet against abundance —> Bet on abundance

• Zero-sum —> Positive-sum

The insight: You can capture the price recognition of scarcity without needing scarcity to worsen.

How? By holding exposure to the value of ecosystem services while funding their protection and expansion.

Ensurance instruments — coins and certificates — create price exposure to ecosystem service value. As markets wake up to scarcity, demand for these instruments grows. But unlike traditional scarcity plays, the underlying mechanism funds abundance.

Proceeds from trading flow to stewards who protect and enhance the 15 ecosystem stocks. More market activity = more funding for abundance. Your position profits from the repricing while preventing the worst outcomes.

Capture the scarcity premium. Fund the abundance response.

This is what regenerative extraction looks like in practice: harvest the flows, enhance the stocks, profit from life instead of death.

This is the companion trade to externalities as opportunity:

• Currently unpriced value —> Future repricing of that value

• Internalize what others ignore —> Position before markets correct

• The gap exists now —> The gap will close

Externalities are the recognition that value exists but isn't priced.

Scarcity is what forces the repricing.

When something becomes scarce, it stops being external. It enters the ledger. What was ignored becomes essential. The investors positioned before that transition capture both: the internalization of externalities and the scarcity premium.

The challenge with scarcity trades is timing. Too early, you wait forever. Too late, the premium is priced in.

Ecosystem services have an advantage: the scarcity is already here, just unevenly distributed.

• Clean air is scarce in Delhi today

• Clean water is scarce in Phoenix today

• Pollination is failing in China today

• Climate stability is scarce in California fire zones today

This isn't speculation about 2050. It's arbitrage against current mispricing. The infrastructure for capturing this value exists — it just hasn't been connected to capital markets at scale.

The market treats ecosystem services as free because they've historically been abundant. But "historically abundant" ≠ "will always be abundant." The price signal will correct. The question is whether you're positioned before it does.

Ensurance coins — Market-priced based on perceived value of what they protect. As scarcity awareness grows, demand grows. You hold exposure to recognition, not physical shortage.

Ensurance certificates — Tied to specific natural assets producing specific flows. As those flows become more valuable (scarce elsewhere), the producing assets become more valuable. Direct claims on productive capacity.

The underlying protection — Unlike traditional scarcity plays, your investment funds the prevention of scarcity. The 15 ecosystem stocks that produce the 19 flows receive stewardship funding from your market activity.

You get price exposure to scarcity recognition. You fund abundance. The two aren't in conflict — they're the same trade.

There are two kinds of investors in the coming repricing:

Those who saw it early — positioned before markets woke up, captured the repricing, funded the solutions. They'll be the ones who say "I was in natural capital before it was obvious."

Those who waited — paid the scarcity premium after it was priced in, funded nothing, arrived after the early movers had already captured the gap.

The difference isn't intelligence. It's timing and conviction.

Early positioning isn't just about returns. It's about being on the right side of the repricing — capturing value while funding abundance, not shortage.

Scarcity is coming for what we take for granted. Clean air. Clean water. Stable climate. Pollination. The ecosystem services that underpin civilization.

The repricing will happen — through crisis or through foresight. The price signal will correct.

Ensurance offers exposure to that correction without betting on the worst outcomes. Capture the scarcity premium while funding the abundance response.

The trade is open. The window won't last.

See ensurance instruments — or explore the externality thesis that pairs with this.

State of Global Air Report — air pollution mortality data

Swiss Re Biodiversity Index — GDP dependency on ecosystem services

IPBES Global Assessment — pollinator decline and ecosystem degradation data

Water is cheaper than coffee. Air is free. Pollination costs nothing.

For now.

Every fortune built on scarcity followed the same pattern: someone recognized value before the market priced it in. Oil. Lithium. Water rights. The asset was always there — the price signal just hadn't caught up.

Ecosystem services are next. And the window to position is now.

Here's the trade:

Today: Markets treat ecosystem services as externalities — free inputs, invisible on the balance sheet, priced at zero.

Tomorrow: Scarcity forces repricing. What was external becomes essential. What was free becomes the most contested resource on Earth.

The position: Exposure to ecosystem service value before markets wake up.

This isn't speculation about distant futures. The scarcity is already here — just unevenly distributed. The repricing has begun — just not in your portfolio yet.

Clean air — Beijing residents check air quality apps before going outside. "Clean air tourism" is a growth industry. In 2023, air pollution contributed to 8.1 million deaths globally. That's not a projection. That's a body count.

Clean water — Cape Town nearly hit "Day Zero." The Colorado River doesn't reach the sea. Hedge funds are quietly accumulating water rights across the American West. They see what's coming.

Pollination — Colony collapse. 40% of insect species declining. Farmers in China hand-pollinating orchards because there aren't enough bees. $235 billion in food crops depend on pollinators — not as an abstraction, but as the thing between you and empty grocery shelves.

Climate stability — Insurers withdrawing from entire states. Ski resorts closing permanently. "Hundred-year floods" every few years. Swiss Re estimates 55% of global GDP depends on functioning ecosystems.

The pattern: what was abundant is becoming scarce. What was free is becoming priceless. What was external is forcing its way onto balance sheets.

The market hasn't repriced yet. But it will.

Traditional scarcity investing is simple:

1. Identify resource becoming scarce

2. Acquire exposure before repricing

3. Profit as scarcity drives prices up

This is how fortunes were made in oil, rare earths, and water rights. Scarcity creates value. First movers capture it.

But traditional scarcity plays have a problem: they profit from shortage. The worse the scarcity, the better the return. Your incentive is for things to get worse.

Ensurance flips this.

• Profit from less —> Profit from more

• Incentive: restrict supply —> Incentive: expand supply

• Value from depletion —> Value from enhancement

• Bet against abundance —> Bet on abundance

• Zero-sum —> Positive-sum

The insight: You can capture the price recognition of scarcity without needing scarcity to worsen.

How? By holding exposure to the value of ecosystem services while funding their protection and expansion.

Ensurance instruments — coins and certificates — create price exposure to ecosystem service value. As markets wake up to scarcity, demand for these instruments grows. But unlike traditional scarcity plays, the underlying mechanism funds abundance.

Proceeds from trading flow to stewards who protect and enhance the 15 ecosystem stocks. More market activity = more funding for abundance. Your position profits from the repricing while preventing the worst outcomes.

Capture the scarcity premium. Fund the abundance response.

This is what regenerative extraction looks like in practice: harvest the flows, enhance the stocks, profit from life instead of death.

This is the companion trade to externalities as opportunity:

• Currently unpriced value —> Future repricing of that value

• Internalize what others ignore —> Position before markets correct

• The gap exists now —> The gap will close

Externalities are the recognition that value exists but isn't priced.

Scarcity is what forces the repricing.

When something becomes scarce, it stops being external. It enters the ledger. What was ignored becomes essential. The investors positioned before that transition capture both: the internalization of externalities and the scarcity premium.

The challenge with scarcity trades is timing. Too early, you wait forever. Too late, the premium is priced in.

Ecosystem services have an advantage: the scarcity is already here, just unevenly distributed.

• Clean air is scarce in Delhi today

• Clean water is scarce in Phoenix today

• Pollination is failing in China today

• Climate stability is scarce in California fire zones today

This isn't speculation about 2050. It's arbitrage against current mispricing. The infrastructure for capturing this value exists — it just hasn't been connected to capital markets at scale.

The market treats ecosystem services as free because they've historically been abundant. But "historically abundant" ≠ "will always be abundant." The price signal will correct. The question is whether you're positioned before it does.

Ensurance coins — Market-priced based on perceived value of what they protect. As scarcity awareness grows, demand grows. You hold exposure to recognition, not physical shortage.

Ensurance certificates — Tied to specific natural assets producing specific flows. As those flows become more valuable (scarce elsewhere), the producing assets become more valuable. Direct claims on productive capacity.

The underlying protection — Unlike traditional scarcity plays, your investment funds the prevention of scarcity. The 15 ecosystem stocks that produce the 19 flows receive stewardship funding from your market activity.

You get price exposure to scarcity recognition. You fund abundance. The two aren't in conflict — they're the same trade.

There are two kinds of investors in the coming repricing:

Those who saw it early — positioned before markets woke up, captured the repricing, funded the solutions. They'll be the ones who say "I was in natural capital before it was obvious."

Those who waited — paid the scarcity premium after it was priced in, funded nothing, arrived after the early movers had already captured the gap.

The difference isn't intelligence. It's timing and conviction.

Early positioning isn't just about returns. It's about being on the right side of the repricing — capturing value while funding abundance, not shortage.

Scarcity is coming for what we take for granted. Clean air. Clean water. Stable climate. Pollination. The ecosystem services that underpin civilization.

The repricing will happen — through crisis or through foresight. The price signal will correct.

Ensurance offers exposure to that correction without betting on the worst outcomes. Capture the scarcity premium while funding the abundance response.

The trade is open. The window won't last.

See ensurance instruments — or explore the externality thesis that pairs with this.

State of Global Air Report — air pollution mortality data

Swiss Re Biodiversity Index — GDP dependency on ecosystem services

IPBES Global Assessment — pollinator decline and ecosystem degradation data