Brands, industries, and businesses are facing unprecedented challenges from climate change to biodiversity loss and the social upheaval surrounding it. These challenges threaten not just the environment but also the bottom line.
Yet, what if there was a way to not only mitigate these risks but turn them into a competitive advantage? The BASIN Protocol does this: move the cost of nature-related risk to a forward thinking investment in the benefits that nature provides.
Would you make👇 investment?
Imagine investing $85,000 and unlocking $1,449,703 of annual natural capital value and all the brand cred that comes with it. This isn’t a hypothetical scenario but a reality through the lens of our 83-acre wetland in the Southeast Savannas & Riparian Bioregion.
This opportunity is a testament to the fact that the value of intact ecosystems far exceeds the cost of preserving them, offering clean air, abundant water, climate stability, and much more.
The RealValue of Natural Capital
Our RealValue framework, grounded in hundreds of leading studies, quantifies the annual benefits of natural capital in relation to the underlying real asset cost. From clean air and water to habitat and recreation, the diverse benefits of natural capital are immense.
For example, our 83-acre wetland property showcases a staggering annual RealValue of $1.45M, from 18 Core Benefits, illustrating the vast potential of investing in ecosystems.
Transforming Liabilities into Assets
Consider the commercial real estate sector (hotels, apartments, office, manufacturing, retail, etc), where factors like clean water, soil health, and risk resilience are crucial. Or the apparel industry, dependent on clean air, water, and climate stability. These dependencies aren’t mere risks but opportunities when approached through the lens of natural capital investment. The BASIN approach transforms environmental and social liabilities into valuable assets, ensuring not only your business but bioregional health and well being at the same time.
The Cost vs. Value Proposition
“Price is what you pay. Value is what you get.” - Warren Buffet
The relational value gap between cost and value in natural capital investment is, frankly, a generational opportunity. For a fraction of the RealValue, businesses and investors can secure and protect the ecosystem services that bolster their operations and resilience.
With an investment as low as $13,375 per year, you could tap into $1.45 million worth of natural capital benefits, marking a 99% discount and a 108X impact multiple. It’s an investment in future-proofing your business while safeguarding the planet.
What’s more is that Ecological Ensurance permanently protects the ecosystem while the owner of the Certificates of Ensurance get to claim 100% of the environmental and ecological data.
A Full Range Ecological Ensurance Options
From one-click Risk Reduction to Bespoke Nature Investments
Discover how you can leverage one-click funding options or craft a bespoke funding flow that aligns with your business needs and values: Are you ready to devise a custom natural capital strategy tailored to your brand? For a limited time, we are offering two free consultations per month on a first-come, first-served basis. This is a career changing opportunity to turn your company’s environmental stewardship into a strategic advantage.
How are you dealing with Nature-related risks?
Your insights, questions, and actions can shape the future of not only your industry but also society. How does natural capital impact your industry? Are you ready to transform nature-related risk into resilience? Share your thoughts below, and let’s explore how we can collaborate to protect and enhance the natural capital that underpins our shared prosperity.
Incorporating natural capital into your operational, marketing, and brand strategy is not just good for the planet; it's a sound business decision. By utilizing the BASIN Protocol, businesses can navigate the challenges of climate change and biodiversity loss, transforming them into opportunities for growth, resilience, and long-term value creation.
