
After five years of trying to shrink BASIN into a tidy pitch deck or a one-liner, I’m done.
Nature doesn’t fit in an elevator. Nature doesn't need a tagline.
I'm done trying to oversimplify it. And instead doubling down on executing and scaling it.
So instead of dumbing it down, I’m handing over the whole thing — a 4-page blueprint for how to make nature investable, resilient, and permanently protected.
This isn’t a prototype.
It's a live protocol.
The currencies and certificates exist.
The natural assets are real.
And it’s already underwriting natural assets across the Colorado River Basin — our first sample watershed — with a model designed to scale to any basin, bioregion, or landscape on Earth.
It’s open source. Steal it if you want. Fork the code. Clone the structure. Rebuild it for your own region.
If you’d rather not reinvent the wheel, we can onboard your group, create your currency, spin up your certificates, and start protecting ecosystems that actually generate yield — more than just offsets and good vibes.
After half a decade, here’s the truth:
Nobody wants another explainer, another deck, or another 47-minute deep dive into ecosystem service valuation frameworks.
What people really ask is:
What's in it for me? And what do I do next?
That’s exactly what’s in the PDF:
the live system, real numbers, natural assets, who pays and why, and: How to gain exposure to massively mispriced land and undervalued natural capital. Today.
Insurance reacts after loss — it pays you once your house burns down.
Ensurance acts before — it protects the forest so it does not burn, and pays you for protecting it.
It’s the shift from cost to investment.
From “we should protect nature” to “here’s how to make money protecting nature.”
A 766% natural cap rate means the annual ecosystem service value is 7.6× the cost of the land beneath it.
That’s not philanthropy — that’s a mispriced asset class hiding in plain sight because we’ve been calling it conservation instead of investment.
When you value what nature actually provides — water, flood control, carbon storage, soil fertility — the math is obvious:
Nature is the most mispriced asset class on Earth.
There’s a $1 trillion annual funding gap for biodiversity — and yet most portfolios have zero upside exposure to the asset class everything else depends on but plenty of downside exposure.
Food production → pollinators and soils.
Real estate → flood protection and climate stability.
Supply chains → water and weather.
Finance & Insurance → everything above.
Ignore it if you want — but you can’t opt out of nature risk.
The protocol works.
The tech’s built. The assets are underwritten.
The only thing missing is awareness — enough catalytic players to tip this from “bullheaded experiment” to “recognized asset class”.
That’s where you come in.
Steal It
It’s creative commons. Take the blueprint and run. If you close the biodiversity funding gap, I’ll sleep great. And can finally get on with my life!
Join It
If you manage capital, ecosystems, or communities that depend on them — we can onboard you today. Yes, today.
Just Look at It
Download the PDF. See if it holds up. Either way, you’ll walk away knowing what’s actually possible when we stop treating nature like it is free.
Natural Asset Ensurance: Investable Nature-Based Infrastructure for Colorado River Basin Resilience
Inside: the architecture, real project data, yield tables, and live stats.
No fluff. No oversimplification. Just the system.
(The PDF was our submittal to the 2026 Resilience Accelerator focused on the Colorado River Basin. Though the model and protocol works in any watershed, any bioregion.)
P.S.
If you’re thinking “this is either genius or insane,” fair.
Five years ago I thought the same.
The difference is — now it exists. You can trace the transactions, see the assets, and verify the outcomes.
Nature doesn’t fit in an elevator pitch.
But it fits perfectly inside a functioning financial protocol.
Go ahead — steal this blueprint or join us and build something built to last.
natural asset ensurance
reduced risk · increased resilience · greater well-being
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1 comment
I Give Up Nature doesn’t fit in an elevator. Nature does not need a tagline.