Does "build it and they will come" apply to nature finance—or is it just a myth?

My guess is others are likely asking this, too.

Look around the nature finance space and you'll see incredible infrastructure being built everywhere: Natural Asset Companies, Rebalance Earth, Landbanking Group, Earthshot, Regen Network, Oxygen Conservation, CreditNature and more. As well as progressive concepts like Metabolic Infrastructure and EcoCommerce. Plus NatureTech infra, MRV solutions, carbon and biodiversity market proposals.

Cutting-edge ideas. Full of Heart. Solid execution. Real technology solving real problems.

But the same uncomfortable question keeps surfacing: Where are the users? Where are the buyers? Who the heck is this for?

There are some deals being made. But only some... meaning few.

The problem seems to be when you build something for everyone (we all need nature), no one is willing to pay for, well, everyone.

The promise of multi-billion dollar carbon markets (VCM) has not materialized. The wishful thinking of the biodiversity markets and the rhetoric of who "should" pay is painful to watch.

Five years ago, we set out to solve the $1 trillion nature financing gap. Not with more reports or conferences, but by building actual financial infrastructure and incentives that makes nature investable.

Mission accomplished. We built it.

Yay! High Five! But now cue the deflating balloon sound.

This isn't theory anymore—it's applied ecological economics running on smart contracts:

• Combines ecological economics with real asset fundamentals on crypto primitives

• Properly values natural capital in relation to the underlying real asset cost—creating a path to both immediate and permanent protection

• Provides both direct and indirect funding mechanisms

• Issues tradable instruments on natural capital value, priced on project costs

• Uses bundled assets (holistic valuation) while allowing stacking on top without double counting

• Bridges institutional check sizes to regenerative systems

• Blended finance with entry points for any investor or funder

• Ensures the stocks (15 ecosystems) and flows (19 ecosystem services) of natural capital

• Supports 185 bioregions and 844 ecoregions

• Works with any currency, any group size or type

• Deployable. Scalable. Repeatable. Across any scale, any location.

• Polycentric and decentralized by design

• Agentic Finance: manual, automated, and autonomous modes

• Transparent, traceable, measurable

• Built as a hyperstructure: unstoppable, self-sustaining

• Composable and permissionless

Only took five years. No big deal. 🤦🏻‍♂️

But here's the thing—it feels like we, and other market players, have built a plumbing system with no pressure. An electrical grid with no power source. A stadium with no crowd.

The infrastructure is in place and working as designed. The problem is demand.

The pipes are laid, but no one's turning on the tap.

Because Natural Asset Ensurance is transdisciplinary it just may be:

• Too nature for crypto

• Too abstract for corporates

• Too crypto for academia

• Too fluffy for finance

• Too finance for regen

• Too practical for policy

We're caught between worlds, speaking a language nobody fully understands yet.

Dr. Jim nailed it: "TMO, you are trying to build an airplane and airport while in mid air."

So what now — wait, build more, sell more, try to incentivize the market into caring? Or god forbid: give up?

So what do we do?

We built it ourselves. So now we will use it ourselves.

If the world is not ready to fill up the pipes and fund it, we will. We are uncovering and exposing hidden value and minting money from thin air. Seeding the agents with it. Building liquidity between them. The value of the currencies is going up exponentially.

Those who need it will find it. Those who can benefit from it will utilize it. Those who want to profit from it will. I'm done pitching to people who are not ready or just don't want to get it.

Our model does what it is supposed to—it transforms nature from a cost center into an investment vehicle that reduces risk:

• Investment instruments, not donations

• Tradable and yield-bearing assets

• Based on natural assets that don't depreciate or get extracted

• Scarcity to abundance economic model

• Lowers expenses = higher net incomes

• Clear Timelines of when natural assets are fully ensured

It starts with one simple question: "What do you want to ensure?"

What matters to you? Your watershed? Your supply chain? Your kids' future? Your Legacy?

Great. Now you can invest in protecting it instead of just putting off the iminent expense hoping someone else will deal it.

We built it. It exists. It works. We have nearly 2,000 ensurance agents already. 130+ coins. ~15 ensurance policies. We are just getting started and will add as many as it takes to close the $1T biodiversity finance gap.

Don't tell me you never knew or that you missed out on the giant land grab happening in broad daylight. Land grab? Yes, more about that in the next post: The final warning about what's ahead.

Hint: the institutional money is coming whether you like it or not.

Ready to ensure what matters? Check out ensurance.app or DM/text me for a private consult.

We have built all this in public from day one:

• General Ensurance (coins / indirect funding)

• Specific Ensurance (certificates / direct funding)

• Ensurance Agents (onchain ai agents)

• Ensurance Groups (.basin, .ensurance, .bioregion, etc)

• Ensurance Proceeds (how value flows through the network)

• Nature Risk Exposure (industry nature dependencies)

All these ☝ links are to our frontend but the best part about all of this is that you can view and use it all onchain, without us. See Uniswap, The Base App, Zora, Pure Markets, Matcha, Opensea, Rarible, Basescan, etc, etc

Disclaimer: We are not selling securities. We are selling Security.